The UK aluminium industry has secured a critical win with the removal of US tariffs, boosting export confidence. Now, The Element of Choice: A Sustainable Future—a new digital series by ALFED and Content With Purpose—aims to spotlight aluminium’s role in the UK’s green economy.

Key Highlights:

Strategic Shift: Aluminium is now central to UK decarbonization, EVs, and energy infrastructure.

Industry Collaboration: Features insights from Novelis, BOAL Extrusion, and others on recycling and low-carbon innovation.

Advocacy Push: ALFED urges formal recognition of aluminium as a critical material in UK policy.

Expert Quote:

“Aluminium isn’t just a material—it’s an enabler of net-zero futures,” says ALFED CEO Nadine Bloxsome.

Why It Matters:

With 75% of all aluminium ever made still in use, its infinite recyclability aligns with circular economy goals. The series amplifies its untapped potential.